Is This a Sign Of Changing Times?
Is a subtle policy change on Jet.com the sign of major change and a full frontal attack on Amazon?
- Jet.com, Amazon
- Posted Nov 21th, 2016
A subtle update recently applied to the Jet.com Policies indicate big changes are in store for Jet which could have a huge effect on the overall state of Ecommerce as it affects Jet and Walmart and quite possibly will lead to a heating up of the competition among the marketplaces.
One of the worst kept secrets across the Ecommerce platforms this year has been that Walmart was secretly building out a fulfillment network in it's bid to go up against the true King of Ecommerce, currently, Amazon. Traditionally, Walmarts Ecommerce has been lack luster at best. For all of it's size and reach, Walmart Ecommerce sales only recently accounted for 3% of Walmarts' total sales. A very poor showing to say the least. The battle between Walmart and Amazon has been brewing for some time. Walmart recently announced that in order to move forward and succeed it needs to become more of a successful ecomeerce company while at the same time Amazon ventrued further into Walmarts traditional territory of big box retail announcing the opening of grocery stores in the Seattle area.
A lonely one line update was recently added to the Jet Policies which reads "Jet will now offer fulfillment services for Retail Partners/Manufacturers/Distributors from Jet warehouses." Yes you read that correctly, Jet is getting into the fulfillment business' It seems like a natural advancement in the battle of the big brands. Amazon entrenched and still dominating it's niche in the online realm vs. Walmarts entrenchment and domination of big box retail.
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